Marketing real people real choices pdf download

People (selectors) sometimes make choices both for themselves and for others (recipients). We propose that selectors worry about offending recipients with their choices when recipients are stigmatized group members and options in a choice…

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Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use The authors explain core concepts and theories in Marketing, while allowing the reader to search for the Educator Downloads.

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